Sunday, August 9, 2020

Example of Information gathering before a SWOT analysis




    I have the opportunity to make a good info gathering of an EMS company, before getting into the SWOT analysis. The above graphic is how I draft my work using a mind mapping tool called Simple Mind.

    Generally, information gathering is more difficult to do, when compare to SWOT analysis. You will need to have full information before a proper SWOT analysis could be done, as well as preparing for a way to counter the SWOT. 

Hopefully you will enjoy.  


Company XXX SWOT - Info gathering

Topics

BD

Program management

     Extremely weak

     No proper training

        o Hit the ground running

     Very junior

     Does not really serve the full purpose of this team

Strategy

     Nvr change

     Arrogant 

     Want to grow to usd X B

        o Did not know what to give & take

Quotation 

     Know how

        o Not many really understand the details

        o Not many encouraged to explore variations

        o Not many knows really how the format works

     Succession plan

        o Slow

        o Not ready

     Highly secretive

        o Too many fat hidden in the costing file

     Only good for PCBA

        o HLA, system build & System integration is not well costed

        o Distribution & Direct Fulfillment is not well costed

        o Reverse Logistics is over priced

     Excel file

        o Macro written by one person

        o No back up plan

     CBOM weaknesses

     Overall process weaknesses

Finance

Senior management

     Poor succession plan

     Very biase

     Perception

     All of them have their own agenda

Engineering in manufacturing

     90% of them are weak in these areas

        o Experience 

        o Exposure

        o Skills

        o Knowledge 

        o Language

             Spoken

             Written

        o Problem solving skills

        o Integrity

Problem solving

     Weak like hell

        o At working level

        o At senior level

        o Just want to get over it

     No standard way

Quality

     Very poor

        o Don't know how to manage the situation

             Fail to solve a complex problem systematically

     Bad mentality

     Significant escapees

        o R&D

        o Manufacturing

     Majority of the team is weak

     There is no proper & systematic problem solving tools being used

     Most of the times, failed to even identify the "Problem Statement"

        o Jump directly to root cause

Overall Integrity

     Very lack of integrity

     No professionalisme

     All based on personal perception

     Top management can do what they like

        o Will get their "watch dogs" to run the dirty work for them

             Spread news

             Influence

             De-fame

             Gather information

             Benefits 

     Only good for senior management - Director & above level

        o Always there will be food & drinking sessions at top level

             Using company's money for "personal agenda"?

     Lousy medical coverage

Customers visits

     Very good

     Systematic

     Senior management's involvement

     Flexible

     Utilize MH Green Sheet

     Excellent salesmanship

CRM tools

     Ms Dynamics 365

     IBM cognos

     IBM TM1

     Miller Heiman

        o Blue sheet

        o Green sheet

        o Used at all level

                 Standard language

     Power BI

     Annual customer survey

        o Customer is getting annoyed by this survey

        o No proper actions taken

             No change

     Customer review

     Great tools, BUT

        o Not many people knows how to really use it

             For the real purpose of self improvement

Engineering R&D - focus in APAC

     Poor succession plan

     Not qualified as senior management

        o Poor in managing customers

        o Unable to manage situation

     Charges are extremely high

     Lack of business people that is able to quote based on what the customer wants

     Very inexperience

        o Too young 

     Always over charge

     Don't know how to be flexible

     Refuse to accept the fact that they are weak

        o Still thinks they are the best

     Arrogant 

Succession plan - weak

     Functional / Department head

     GM

     Senior level

        o Questionable

     Operations Directors that are capable

     Not based on how good a person is

        o Based on how much top management likes the person

Secret projects

     Way too many

     Too secretive

Internal politics

     Among regions

        o Massive

     Personal gains & agenda

     At top level

     Very unhealthy

     Worst I have ever seen

     Always in a blame game

Supply Chain

     It is a big political mess in this group

     Very weak

        o The team thinks they are very good

             That is because they were never exposed to real good SCM team

     Leadership sucks in APAC

     There is no proper plan & long term goals

        o Don't have the know how

     Sub teams

        o Costing

        o Sourcing

        o Procurement

        o MRO

        o Logistics

        o Warehousing

        o Materials system

     ERP system used is really outdated

Travels

     Senior level travel in business class

     Hit the ground & start to work

        o No time for rest

Pay & package

     Lower than industrial standards

     Lower than competitor

     Extremely lousy package in APAC region

     Package is very good only for Director & above level

Work hours

     No flexibility in APAC region

     Very calculative


Note: 

The information gathered is based on my personal view. If further information is desired, please email me. 
Last but not least, would appreciate your feedback and sharing. 

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